evaluation-3

What kind of media institution might distribute your media product and why?
(jake)
When deciding which institution to distribute our film, we had to consider which would be the most effective in distributing our film we had to take into account the history of the company. After some research into many film institutions we decided that the best institution to distribute our film would be LionsGate.

We saw LionsGate as the best choice because of the films they have distributed in the past. They have been a very effective company in the distribution of films similar to ours both in genre and target audience.
(adam)
With the crime/gangster genre being a genre that is typically very male orientated we looked to a company which has marketed films to this audience before, with young male crowd pleasers such as "The Expendables", "The Mechanic" and "Conan The Barbarian". Films that were all a success in finding their target audience. More specifically Lionsgate have distributed crime/gangster films in the past such as "The Bank Job", "Harry Brown" and the currently in development adaptation of video game franchise "Kane and Lynch", another example of creating interest from this demographic (the young male demographic being the main audience for the video game media segment). By being able to target their audience so well Lionsgate have produced many box-office successes over the years which is what we would ideally want for our film.